Business

INVEST in User Stories for the Mentoring Industry

Storytelling is a useful skill in any discipline. It serves as a universal language allowing communication across disciplines. When I was an accountant, I had to write a report that read like a story that would incentivise business executives to change their behavior. The story would get people’s attention, and quantitative data was there to…

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How TraderPlan is Transforming from Start-Up to Scale-Up

What were the key factors that enabled TraderPlan to overcome its scaling challenges? What unfair advantage did we have? How do you balance your investment in technology and marketing? I’ll address these questions in this post. Firstly, how did I end up working for TraderPlan? In 2017, I was one of their users, and I…

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